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ABOUT

Red Line

Our Story

In 1985, Gary Hertz founded Stur-D Products in Carson, North Dakota. What started as a local repair operation has grown into a manufacturing facility, but our heart remains in the same place.
Decades later, Stur-D remains a proud family-owned business. We haven't lost sight of our roots, and we haven't outsourced our standards. Every piece of equipment we build is designed and fabricated to withstand the toughest conditions the plains can throw at it. We are proudly American made right here in Bismarck, North Dakota.

Our Mission

Our mission is to provide cattle producers with high-performance equipment that stands the test of time. We believe that when you invest in your operation, you shouldn't have to worry about your equipment failing when the work gets heavy.

Our Values

We don’t just build cattle handling equipment; we build relationships. Our business is anchored by three core pillars:

  • Unmatched Durability: We live up to our name. "Stur-D" isn't just a brand—it’s a promise that our equipment is over-engineered for strength.

  • Quality & Ease of Use: We know that time is money on a ranch. Our designs prioritize high-quality materials and intuitive functionality to make your daily tasks safer and more efficient.

  • Trust-Based Relationships: A sale is just the beginning of a relationship. We value the trust our customers place in us and treat every cattleman like our neighbor.

2300 Skyhawk Avenue
Bismarck, ND 58504

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701.223.3161
800.279.5014

© STUR-D PRODUCTS CO.

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